Mother Dairy is a very famous brand in India. There are around 1400 retail outlets and 1000 exclusive outlets of Mother Dairy Fruit and Vegetable Private Limited. The various products in the company excluding the milk are paneer, ice cream, mishit doi, yogurt, cheese, probiotic products such and many more. Mother Dairy Franchise opportunities are available in Delhi, Haryana, Uttar Pradesh and Odisha. Mother Dairy sells now, only fortified milk. Vitamin A & D the milk is nourished for the betterment of the consumers and to bring the milk to more worth of it. The company also accepted the challenge of handling the livelihood issue of poor fruit & vegetable growers of Odisha to ensure that they get a fair share of the consumer price.
About Mother Dairy
The managing director of the company is Sanjeev Khanna. Dilip Rath is the chairman of the company. The brands under this company are Mother Dairy, Safal, Dhara and Dailycious. The revenue of the company is around 7000 crore rupees. The number of employees working here is around 3500. This is a private company. It was also certified by ISO 9001:2008 (QMS), ISO 22000:2005 (FSMS) & ISO 140001:2004(EMS) by National Dairy Development Board (NDDB). This certification proves that Mother Dairy is the trusted brand is proof of it being healthy and brings it to the most renowned brand and promotes to bring out more consumers. Milk Dairy sells 30 lakh liters of milk per day in the Delhi-NCR market, which is insanely huge!! And from this production 20 % is the token milk.
History of Mother Dairy
Mother Dairy was started in the year 1974, which is like 45 years ago. It was commissioned as a subsidiary of the National Dairy Development Board under Govt of India. It was an initiative under operation flood. This program was considered and conducted under an objective of making India, the milk sufficient country. Firstly the National Capital Region was considered only. Then it expanded its territory. Later it got more popular and now is a successful supplier and is still growing.
Before Mother Dairy came into existence there was another initiative called ‘Safal’ which was the fruit & vegetable business. This good project was initiated by the National Dairy Development Board in 1986; this was done to glorify and have a great and healthy business of fruits & vegetables by Safal. Even today, Delhi has the brand of Safal in the business of vegetables and fruits. This business has gained a lot of popularity and brand worth in Delhi and NCR.So, as we can see the ‘Mother Dairy’ brand is quite a great opportunity to start up a franchise of and gain a lot of profit in your business, once you understand how you can start up a franchise and maintain it.
First milk processing plant in Eastern India
Mother Dairy’s first plant was launched by the minister of agriculture & farmers’ welfare, ‘Radha Mohan Singh’. This plant is located at the Math Banwari which is located near Pipra Kothi in Motihari, Bihar.
Mother Dairy Franchise Cost
The franchise cost of mother dairy t is around 5 lakhs in India. It would approximately cost you within 5-10 lakhs. Also, there is a franchise fees which is of about 50,000 Rs. After you pitch in with the franchise fee, you get an advantage of not paying the royalty charges as there is no royalty fee for this franchise! If you wish to have more than a single unit or multiple units then the investment amount varies from 1-2 crores corresponding to which city you are having the unit. Also, according to the city or state the amount can vary from 3-5 or more than 5 crores. All we can conclude is the investment amount is directly proportional to the sort of area you choose for the unit to be located and build.
For Mother Dairy franchise you need to have an area of at least 500 square feet. You may be having demands for multiple units, but that’s a total another requirement. For starting, at least 500 square feet, which is like the minimum you should have. To sustain the system or the unit you need to have the unit in the residential area, also on the ground floor which will help more accessibility to the consumers.
Return on Investment (ROI)
After you have invested your money, obviously you need to gain the benefit from an investment. The ROI (Return on investment) for Mother Dairy is very attractive, which is approximately around 30%.
Help provided by Mother Dairy
Mother Dairy will give services like training and support. The company will assist in finding a desirable location for the outlet. Mother Dairy offers offline and online training to build the well-connected network in the system. A consultancy will be considering all the factors in the franchise and out of it, to gain the expected profit. All the orders are updated in the system to keep the entire unit technicality updated.
Mother Dairy Franchise for Ex-Servicemen
Mother dairy is providing fully organized milk shops to the Ex-Servicemen. This kind of service is provided in the regions of NCR as in the Gurgaon, Ghaziabad, Noida, and Greater Noida & Faridabad. There is a security deposit to be done of Rs 1, 00,000 to the Mother Dairy India Limited after the selection, also the capital of Rs 50,000 for the functioning will be needed. After the selection is made, the selected candidate gets free training for 2 weeks for all the required assistance with the Mother Dairy unit. For this process, there is an obvious eligibility criterion, which is mentioned below:
Franchise Eligibility Criteria for Ex Servicemen
· Rank one requires for the milk unit is being Naik up to JCO, which means equivalent in Navy and IAF.
· Age is bounded to the restriction as they should be below 50 years for the registration here.
· The education required is Civil 10th Pass or Def – Army Certificate
· Character certificate- Exemplary/Very good
The medical category should be as AYE OR BEE. Service, which is the main category of this requirement list as the total year experience should be exceeding than ten years or 10 years except for battle casualty. Registration should be done immediately at most within six years after the retirement. Financial status is also a very crucial category. The capability to provide a security deposit of Rs 1, 00,000 and also Rs 50,000 for product inventory is needed. After having all the restrictions, you are capable or eligible for the service.
Once you have figured out all the eligibility conditions and are fit in it, you have the further process. Eligible candidates are needed to submit the application form in duplicate duly affixing the photograph. Also, the documents are required to be attached to it. All the documents provided are very mandatorily required to be submitted or else the incompletion of the process, and you wouldn’t be able to get the unit even after you are reasonably eligible to have it. Mentioned below are the documents required:
· Photocopy of the discharge book
· Photocopy of the PPO, which is the Pension Payment Order.
· Photocopy of the ESM or the Widow Identity Card.
· Photocopy of the dependant certificate issued by ZSB or RSB or KSB (in case of the dependant son).
Next, the format of the application to be done or to be submitted can be downloaded from the “DGR forms download window of the DGR
Even after your three attempts to Mother Dairy and after you are failing the interview, you have an option to re-register as fresh in the Safal Fruits and Vegetables Limited. But also here the provided condition goes along a different criterion to the selection here.
Is Mother Dairy Franchise Profitable?
Mother Dairy has become a household name in milk products especially in North Indian states. Taking a Mother Dairy franchise is easy and profitable as the brand has a huge consumer base and expanding its business all over the country.
Advantages and Disadvantages of Mother Dairy Franchise:
· Low Investment
· Easy to start
· Brand Value
· Location is not a problem.
· No all India coverage
How to Apply For Franchise?
You can visit the official website of Mother Dairy www.motherdairy.com for franchise inquiry and franchise application form. Download the application form and fill in the application form. The site contains all the information regarding the franchise process and filling the application is quite easy. So, even after this, you have any queries regarding the procedure or other stuff you can contact the company , and they will reply correspondingly. Mother Dairy stores are available in Delhi, Uttar Pradesh, Haryana and Odisha, and other North India states. At present Mother dairy offers franchise opportunities in North India for Mother Dairy outlet franchise, Mother Dairy ice cream franchise and mother Dairy all product franchise at low investment.
Franchise Contact Details
Address: Mother Dairy Fruit & Vegetable Private Limited, A-3, Sector number 1, Noida, Uttar Pradesh- 201 301 (India)
Contact number: +91-120-4399500 /4399501
Fax number: 91-120-4399527
Official website: https://www.motherdairy.com/