Imagining the present world without e-commerce is impossible. Businesses of all shapes and sizes are on the internet with their own e-commerce website. It does not matter whether you run an accounting firm or sell organic face packs, you are still a part of the trillion-dollar e-commerce economy.
3 Steps to Improving Your eCommerce Website
As competition in the digital space increased, the necessity for better marketing also came up. Age-old marketing practices no longer cut it in the digital era. Today we need to combine everything from user-generated data to behavior analytics tools like WatchThemLive (an alternative to Google analytics heatmap) to successfully market a website or product. Let’s find out how you can boost your e-commerce website with some proven digital marketing techniques.
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Gather information about your buyers
The more data you have, the better your marketing campaign will be. However, data collection does not always need unethical practice to gather data from unaware customers. There are many ethical ways to get data from customers who are willing to share their experiences with you.
- Surveys are by far the most accurate representation of what your customers want. It does not involve the stress of visitor tracking or the expense of creating experiential marketing events. However, not everyone can come up with engaging surveys. If your surveys are repetitive, boring, or very brand-focused, visitors will often not complete them. When you add an incentive to completing surveys, they show much better results. If incentivizing is outside your scope, focus on creating short yet engaging surveys that capture the most necessary information.
- After surveys, you can also get a lot of information about visitors from social media. For that, you need to first integrate your e-commerce website with your social media handles. Social media is great for identifying patterns and trends. Facebook and Instagram analytics also give you a lot of demographic information about your followers. If you can leverage social media-generated information effectively, you will have a goldmine of valuable user data.
- Hosting events, both online and offline is another great way to engage with customers. The more you engage, the better your data pool. Events also offer the unique opportunity to interact with customers directly about their pain points, expected solutions, and so on.
- Customer reviews and feedback are perhaps the most authentic and ethical sources of user data. On top of that, these tell you precisely what is wrong with your service. Encourage customers to leave reviews and feedback and use that data to improve your services.
Using data and information
Once you have a pool of data and information, you need to start using it effectively. If your data is not being put into application, it has no value. Let’s find out how to use data to give your e-commerce website a boost.
Behavioral targeting is a blanket term for various advertising methods. The underlying principle of behavioral targeting is tailoring ads and promotions according to individual needs. If one customer (or a group of customers) regularly visits your website but does not buy anything, you need to analyze their behavior to find out the problem. With session replay software, doing that is easier than ever. These tools show everything that a visitor does upon entering a website. It includes everything from where they click, what they see, what they don’t see, and when they leave. With the help of this information and landing page optimization tools, you can design a homepage that addresses the primary pain points of most customers. It would have a direct effect on your conversion rates.
Creating brand awareness
When you identify the demographic group that uses your platform the most, you can start creating positive awareness of your brand. Whenever this customer base thinks of a relevant product or service, your brand name should come to their mind. Creating brand awareness requires good content and influencer marketing, customer engagement, and affirmative actions. While these steps take time, the results are long-lasting, if not permanent.
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