How to Obtain More Instagram Followers Naturally in 2023

Berry Mathew

How to Obtain More Instagram Followers Naturally in 2023

With good reason—having more Instagram followers is very advantageous to your business—many firms are thinking about how to increase their following on the platform. 

You are more likely to market your goods and generate revenue the more followers you have.

But expanding your account might be challenging. Avoid the temptation to purchase pre-loaded accounts with thousands of members. 

You need actual followers who are interested in what you’re offering if you want your Instagram marketing to produce real results. 

The key to growing your account is to concentrate on organic growth, and you may increase your Instagram following by employing these three tactics.

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What to Do in 2023 to Increase Instagram Followers Organically

Utilize Instagram’s features for organic growth

What precisely qualifies as “organic” and why is organic growth so important? Organic growth is all about being genuine and going above and beyond to draw customers. 

This covers strategies like developing a hashtag strategy, publishing premium content, and employing non-invasive growth techniques like the similar approach (which we’ll go over in more depth in a moment). 

These are the main strategies for naturally expanding your account. On the other side, the following cunning techniques are ones you should avoid using:


Buy-in engagement (likes or comments) Because the majority of your followers will be bots, at best, using these strategies won’t help you increase sales. 

At worst, these tactics might cause Instagram to flag your profile as spam and ban it, which would obviously prevent anyone from seeing your posts.

Using growth tools can be very helpful when learning how to gain more Instagram followers, but only if you choose the right ones. 

Not all growth tools are created equal, so you should steer clear of any platform that guarantees you a certain number of followers at any given time. 

Instead, seek out a growth service that places an emphasis on long-term, sustained growth. This kind of development will bring you loyal, sincere followers.

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Engage micro-influencers

Working with micro-influencers is a great way to grow your Instagram following. Influencer marketing is a rapidly expanding industry where brands collaborate with influencers to promote their goods. 

Influencers are people with large social media followings who are ideally in a particular niche. 

Influencer marketing’s return on investment (ROI) has been discovered by marketers to be on par with or even superior to that of other channels. 

Influencer marketing can be a great way to increase your Instagram following regardless of the kind of business you operate.

Companies frequently have more success when they work with micro-influencers than macro-influencers. Micro influencers have less than 10,000 Instagram followers, while macro influencers frequently have up to a million. 

Macro influencers like Kim Kardashian West, who presently has 157 million followers, are a fantastic example. 

Fitness blogger Ledina Esserman of @ledsgetfit has over 3,500 followers and is a potential micro-influencer.

Instagram invasion

A great approach to grow your Instagram following is through an Instagram Story takeover. 

You locate an influencer and invite them to do a takeover on your account. They will invite everyone to see and follow your profile by informing their followers about it. 

The influencer will then make daily posts to your Instagram stories where they will respond to comments or provide an inside look at their day. 

The influencer’s followers should visit your profile for the takeover and remain for your content, ideally.

Campaigns with several influencers

Working with many influencers at once might help you gain popularity and grow your fan base. 

If you’re about to introduce a new product, it could be a good idea to find a few micro-influencers, get in touch with them, and ask them to all publish material on the same day of the week. 

The release of your goods. Your Instagram account and website may get a lot of traffic as a result of the post inflow.


Giveaways are a well-liked kind of influencer marketing since they always result in additional followers. 

An influencer may design a promotion when they give away one of your items such that everyone participating must first follow the influencer and your business. 

A Lala Letter planner was recently given away by lifestyle blogger Carlyle Thornton, who required her readers to follow the company in order to participate.

Analyze data to make data-driven judgements

For any company looking to expand their Instagram following, tracking statistics is crucial. 

If you don’t analyze your analytics and use them to guide future choices, you’re just wasting your time.

Your Instagram metrics and stats are distinct from one another. Metrics are specific data, but “analytics” refers to the overall picture and the patterns you might see in those figures. 

You may improve your Instagram results by using your analytics data.

Data Formats accessible

Where can I get the measurements and statistics you’re searching for? You can examine your Instagram business profile stats on Instagram’s Insights page. 

These metrics include basic data like how many people your account has reached at any one moment or what time of day your audience is active. 

However, it’s ideal to utilize a third-party tool to get a very helpful view into your metrics. Most analytics programmes will monitor at least a few of the kpis listed below, if not more:

  • Rate of engagement (this is important as it shows how many of your followers are truly interested and engaged)
  • Reach (how many people view your articles) (how many people see your posts)
  • Follower expansion (steady long-term growth is ideal)
  • Hashtags (how many people discover your account from the hashtags you chose) (how many people find your account from the hashtags you choose)
  • Web use (how many people click on the link in your bio)

Final Thoughts: Boost Instagram Following in 2023

You may leverage analytics, Instagram growth services, and micro-influencers as effective strategies to expand your Instagram following. 

Use these tactics to observe a gradual growth in your Instagram following; then, publish consistently high-quality material to see a boost in your sales.

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