Video ads aren’t a one-time thing. If you want to see effective results and leads, you need to continually invest in them. However, many businesses have a concern regarding scaling up video ads production on a budget.
Now, it may seem impossible but there are some excellent methods to scale video ads production. For instance, you can repurpose your ads for various platforms. Or, you can use a free video maker, like Promo to reduce costs and create video ads.
In this article, we have covered some of the best tips to scale video ads production for your business.
So, read on!
Repurpose Your Video Ads For Different Platforms
Are you only promoting your video ads on a single platform, like YouTube? Well, now is your time to diversify.
According to many people, sharing the same video ads repeatedly may seem exhaustive and ineffective. However, that is definitely not the case.
When you promote your video ads on only one platform, you’re missing out on a huge number of viewers. For example, some users might be inactive on one platform but quite active on the other.
Hence, you can share or promote the same ad on different platforms to reach out to a wider audience.
All you need to do is change a few things in your original video ad, like the orientation or filters. This way you can scale up the video ads production without actually creating new video ads!
Scale Up Your Team Or Reduce The Production Time
If you actually want to develop more video ads and scale up their production, then there are two methods:
Scale Up Your Team
If you have the budget to do so, you can try extending your marketing or creative team. Hence, you’ll have more manpower to create several video ads for your campaign.
However, this option isn’t always feasible, at least in the case of small business owners. So, there’s another option available as well.
Reduce The Video Ad Production Time
Time is definitely of the essence and so, you can try reducing the overall video ad production time.
This can become quite easy if you use effective and readymade tools like a free video maker.
A free video maker offers customized templates for not just video ads and other types of video content too, such as social media posts, etc. So, you can save up a lot on production costs and create excellent video content.
Other than that, if you mainly create video ads for your business, you can train some other employees. This way you can split the work and produce video ads at a much faster rate to scale up the production.
Create Different Types of Video Ads
Scaling video ad production gets tedious and boring if you’re creating the same type of video content. Moreover, it also becomes less profitable and repetitive.
So, you need to start producing different types of video ads. Given below are a few options to choose from:
If you’re trying to sell a product, don’t just sell it. Instead, show people how to use it to get the maximum benefits. This will help in attracting the audience to see more of your ad instead of just scrolling.
Meet the Team Ads
Now, if you have a skilled team of professionals, you need to flaunt them! When you’re creating video ads, have a quick meet-the-team segment. This will increase the trust factor between you and your potential customers.
Behind The Scene Ads
You can also create a BTS ad that shows more about your company, its culture, and ethics. In the era of wokness regarding a healthy work environment, this would certainly hit the right spot!
When you produce video ads of different types, you will also come to know which method works and bring results. So, you can focus more on that to generate more leads and clicks.
Organize and Have a Schedule
Before you start scaling your video ad production, it is necessary to have a systematic approach.
You need to start planning about various things related to the ad campaign such as:
- Frequency of creating and promoting video ads, i.e. weekly or monthly
- Determining your overall campaign budget
- The type of target audience
- Platforms to target for video ad promotion
When you are clear with the above-mentioned things, the process becomes streamlined and smooth.
Additionally, you also save up time for planning during the campaign. Hence, you can focus on creating more impactful video ads.
Don’t Try to Perfect Every Video Ad
Striving for perfection is something we all aim for. But sometimes, it holds us back from achieving our targets.
So, when you’re trying to scale up your video ad production, don’t try to perfect every detail. Keep in mind that your real audience would appreciate a bit of human touch to the ads!
Now, what can you do instead when you have your doubts? You put out the video ads and see how they perform.
The best way to scale video ads production successfully is by gauging the performance of the previous ads. This way you’ll know what to include and what not to, in order to get clicks.
Eliminate The Unnecessary Video Elements
Whenever you’re trying to scale video ads production, always try to eliminate unnecessary elements. Doing this would not just cut budget costs but also improve the video’s content quality.
So, if you feel like some video ad element, such as a small animation isn’t really doing anything, try to remove it from the next ad. Similarly, continue doing so till you’re down to the required elements only.
However, while you’re at it, don’t forget to gauge the results. If you feel like after removing an element from the ad, your clicks went down, it’s best to include it again.
Use Efficient Tools Like a Free Video Maker
This goes without saying but efficient video-making tools are a must for scaling video ads production.
Along with saving time, these tools can help you create professional-level video ads with the least effort.
Moreover, a free video maker is quite handy and can produce effective video ads faster than a human!
Final Thoughts on Scaling Video Production With the Help of a Free Video Maker
Scaling up video ads production sounds pricey and time-consuming. But, with the right set of techniques and tools, you can achieve your target!