Juliet D'cruz


Put an end to wondering what financial analytics is, let’s take a step back and explore the basic concepts instead. Financial analytics is transforming raw financial data into useful information that leads to better decision making, decisions that help the business improve its operations and financial performance and ultimately improve its performance in the market. It’s a set of techniques that allow businesses to make better decisions or take advantage of new opportunities after crunching numbers. Financial analytics aims to increase a company’s efficiency and effectiveness by taking advantage of data insights. The financial data analytics platform is the best solution for businesses seeking increased efficiency and effectiveness and looking to significantly improve their chances of success in the market. It comes with various features, including decision support, financial modeling, financial planning, and more. A financial analytics software solution will help in: 

  1. Making better decisions 
  2. Encouraging innovation 
  3. Adding value to your business 
  4. Improving financial performance 
  5. Providing more transparency and control

Click here – Account Aggregators in India: Importance, Working Model and FAQs

How do these data platforms work?

  1. The world is getting more competitive, and businesses that succeed in the new digital landscape need to be able to navigate a complex online environment. That’s where data comes into play. The more data you have, the easier it is to create a competitive advantage for your business. Data aggregation platforms are designed to acquire and process data from the Web. They use sophisticated algorithms to acquire, process, and analyze data from the Web and then make it available for analysis, insights, and attribution. Large-scale data acquisition, processing, and analyzing capability, combined with an unparalleled historical database, means that we have a unique set of data points that no one else has and can deliver insights and predictions not found elsewhere.
  2. By leveraging the power of deep learning and AI, you can use enrichment to train models to learn and make sense of your data. For example, more data-driven companies can apply the techniques described above to the available data, enabling them to understand their customers better and the products they buy. They can then use this deep-learning model to transform their data into insights and make better decisions automatically. Enrichment is not just for data scientists. No matter your industry or job, you can apply these techniques to your data to bring new insight and expand your analysis. 

When to use these types of data analytics platforms?

  1. If you need real-time analytics, using the right tools is the best way to get data. Perfios real-time data analytics platform is perfect for understanding business performance and can be used to improve day-to-day operations, predict risks and opportunities, and make better decisions.
  2. To many stakeholders, data seems like a foreign concept. While they may not know what it means or how it works, they’re likely aware that it’s a huge part of their business. To better understand what data means for your business, it helps to have a deep understanding of how your business data is used. Identifying what data, you need and where it’s coming from is a critical step toward data management. But your company may be using data in more than one way. The most common ways data is used for financial reporting, product management, and marketing. If these are the main ways data is being managed in your company, you may have an issue with data management. The best way to ensure that you have sufficient data for all relevant applications is to implement a single dashboard for all data sources.
  3. When it comes to managing your business, data is everything. Whether running a fintech startup or a multi-location business, data analysis is the best way to understand what’s going on. Data analytics is the process of extracting meaning from data. This way, you can improve your business operations and gain insights into how your customers respond to your products and services. By analyzing real-time information, your business can predict a drop in conversions and market demand, which can help you take action before these events occur. Through real-time data analysis tools, you can identify trends, spot anomalies, and make informed decisions. 

What are the benefits? 

  1. Data automation allows instant access to up-to-date data, providing you with the information you need to make informed decisions. While this technology has many benefits, it is best used in conjunction with other data collection methods. By integrating automated data collection technologies with your existing process, you can ensure that you have all the information you need at your fingertips.
  2. Transaction data enrichment technology helps to understand customer behavior by analyzing the transactional data generated when customers interact with your brand. The tools extract key insights from transactional data, such as transaction volume, frequency, and timing. By understanding customer behavior, you can determine which actions lead to a conversion to optimize performance at all funnel stages.
  3. A huge benefit of API aggregation platforms is that they simplify integrating different APIs into a single platform. This makes it easier for organizations to get up and running with API integrations quickly and then scale as needed. It’s also simpler for an organization to build an API aggregation platform because the data is already being pulled from multiple different APIs, so there’s no need for a team to build out each integration individually manually. In addition, if an organization has different security requirements for each API, it can be easier to set up an API aggregation platform that allows them to control access to individual APIs based on permissions. 
  4. Financial data aggregation technology helps data owners, service providers, and other stakeholders to access high-quality, de-identified financial data in a timely and cost-effective manner. This can support the efficient management of data assets and drive business value through analytics and insights. In addition to enabling data owners to aggregate, integrate and analyze their data in bulk easily, the technology also allows service providers to consolidate information from a broad range of sources into a single repository, helping them reduce their operational costs while improving the reliability and quality of their services. 


In the past, data wasn’t enough to make the best decisions for financial institutions. Today, data analysis is key to building quality financial services. Organizations face a number of challenges in their data efforts, including the need for data quality management and the difficulty of training employees to use data. Perfios Data Aggregation and data analytics platform is a highly scalable, flexible, and easy-to-use platform that helps financial institutions make better data-driven business decisions. In addition to providing a single platform, Perfios’ services and tools are available as a SaaS solution. The company’s data analytics and business intelligence solutions help financial institutions create, monitor, and improve their business operations. The platform helps reduce the risk of fraud and improve financial performance. 

Click here – Why are QR codes added on the packaging of frozen and easy-cook meals