Why are QR codes added on the packaging of frozen and easy-cook meals

Juliet D'cruz

Why are QR codes added on the packaging of frozen and easy-cook meals

Food and beverage brands have used a QR code on food packaging in their primary, secondary, and tertiary product labels.

Whether it’s for inventory tracking, coupons, giveaway, or product information, QR codes have served plenty of practical purposes, leading to their more widespread use nowadays.

Brands are also getting increasingly creative with their QR code applications, including print ads, video campaigns, social media engagement, and more.

A credible QR code generator with plenty of advanced features is now more available in the market, making the technology more accessible even for small food brands and start-ups.

One of the biggest food sectors that have found the QR code technology beneficial in their operations is manufacturers of frozen and easy-cook meals.

Buy, why? Here’s why QR codes are becoming a staple in frozen and easy-cook meals.


Easy cooking guide

Frozen and easy-cook meals are a lifesaver for those who may not have enough time to prepare and cook food and those who can’t.

With just a few simple steps, people can have a hearty meal by simply heating them in the microwave, pouring hot water, or placing them in the oven.

Food brands can include a QR code, leading to a video guide for more comprehensive instructions to inform consumers of the best way to cook frozen and easy-cook meals.

What’s great about QR codes is that you can apply them to any material, such as glass, metal containers, cardboard, paper, or plastic.

Vegan and organic food information

Frozen meals like hotdogs, sausages, and nuggets now have a vegan counterpart, so people can still enjoy the food without compromising taste.

Placing a QR code on the packaging can reveal the manufacturing process of the food, from raw materials to processed food.

A QR code on the food packaging also benefits those who may be forbidden to eat certain foods according to their religion.

For example, Muslims can ensure no pork component is added or used in frozen and easy-cook meals.

People can eat guilt-free, knowing their food consumption aligns with their values.

Easy online shopping for the frozen food

Food manufacturers can place a QR code so people can quickly know where to purchase them.

Vegan and other artisanal food can be difficult to find because they’re not readily accessible in supermarkets and grocery stores.

Scanning the QR code will redirect people to the online store or address where they can buy frozen and easy-cook meals.

This way, brands can also enhance the presence of their online store, increase customer loyalty to the brand, and boost revenue.

Contact information for feedback and inquiries

Customer feedback is crucial to any business, and the same is true for big or small frozen and easy-cook meal manufacturers.

Some may complain about the taste, inquire about wholesaling, or want to know more about the products.

Placing a QR code on the packaging makes it easier for people to contact the brand and address any of their concerns swiftly.

Edible QR codes

This may seem uncommon since it’s still developing, but food scientists have found a way to embed edible QR codes into frozen and easy-cook meals.

This way, people can scan the QR code before eating if they have concerns about expiry dates, authenticity, food processing, etc.

Researchers are using edible inks to integrate these QR codes into food and make them edible without altering the taste.

Once the technology develops fully, more and more frozen and easy-cook meals may integrate edible QR codes moving forward.

Generate QR code in just a few steps

For small-time food manufacturers and start-ups, using a QR code in frozen and easy-cook meals takes only a few steps with the best QR code generator, QRTIGER.

QRTIGER can generate high-quality QR codes that upgrade food packaging and labels, promotional print materials, and more.

Learn more about QR codes by visiting QRTIGER today.

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