Juliet D'cruz

How to Become a Seller on Amazon India ?


Amazon India: https://www.amazon.in/is one of the biggest e-commerce websites in India. Although Amazon is a US based company, it has developed greatly in India since the past few years. It was launched in 2013 and over a period of 6 years, the company has grown to great heights.

The success of Amazon in India is huge because of the sellers registered on the website. Becoming a seller on Amazon is very easy and if you are successful, you can easily earn a good sum of money. In this article, we will discuss the step by step process you can follow to become a seller on Amazon India very easily.

Amazon India Partner

If you are wondering how to become a seller on Amazon India, then this article will guide you. Registering to become a seller on Amazon India is a very easy task. Amazon being one of the top e-commerce websites has an array of the category of products and you can choose to sell your product belonging in any of the category.

Categories include Mobiles, Televisions, Laptops, Cameras, Apparel, Watches, Jewellery, Shoes, Books, Movies & TV Shows, Music, Video Games, Home & Kitchen, Gourmet, Pet Supplies, Car & Motorbike, Toys & Games, Baby Products, Diapers & Wipes, Sports, Beauty, Luxury Beauty, Health, Personal Care Appliances, Home Entertainment, Musical Instruments, Office Supplies, Accessories, Luggage, Handbags, Travel Accessories and Sunglasses.

If you own a small enterprise, you can register and sell on Amazon to increase your reach and to make a few extra bucks. Amazon handles all the things right from the beginning till the payment, so it won’t be a burden on you or your business. Thousands of small business owners have made it big by selling on Amazon India.

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Steps to Become Seller on Amazon in India?

To become a seller on Amazon India, visit  Amazon India Seller Signup Page and click the “Start Selling Button”. You will be redirected to the signup page, where you can follow the steps mentioned below to successfully register as an Amazon India Seller. 

Amazon India Seller Registration

First and foremost, you need to be registered as a company, proprietorship, LLP or an MSME. This means that you need to have a valid GST Registration Number and a PAN CARD of your company or enterprise to register on Amazon as a seller. You also need to have an active Bank Account.

If you have all the required things, you can proceed to https://services.amazon.in/ and register as a seller. You will have to enter details like your company name, company address, phone number, e-mail, GST Registration Number, PAN and your bank account details.  It is recommended that you keep all the necessary documents handy because you will also have to upload all the relevant documents including identity proof, age proof, address proof, photograph and others.

Seller Product Listing

Once you are done with the registration process and verification, you have to upload the products that you want to sell on Amazon India. There are two ways you can do this, either by easy-to-use listing tools on Seller Central or through the Amazon Seller App. Both the platforms are very easy to use and highly intuitive.

TIPS for Listing: 

  • List all the products that are manufactured by your company, do not miss anything out. The higher the number of products, the higher the chance of reaching the customer.
  • Put up a catchy product Title.
  • Upload proper images of your product.
  • Write the Key Features and the Description in such a way that it covers all the aspects of your product.
  • Try to keep the price competitive.

Amazon deducts a seller fees depending on the category of the product and the method that you are using for shipping. It will be mentioned while you are listing your product.


Managing Orders

Once you have uploaded a product successfully, it will be up for grabs on the Amazon India website. When an order is placed for your product, you will get notified by the Seller Central Dashboard and via email.

It is very important that you fulfill all the orders properly and as quickly as possible. Every positive feedback that you gain will help increase your customer base even more on Amazon. Try not to delay the order and try not to send a product different from the description. This will lead to negative feedback and bad seller rating.


Shipping & Delivery

There are three methods that can be used for shipping and delivery, which are:


      If you choose self ship, you will be responsible for the packaging, shipping and the delivery of your order. While packaging your product, you have to follow the Amazon guidelines for packaging. You can use any delivery service as per your choice.

 In this method, the seller has to pack the product following the Amazon guidelines for packaging and set a pickup time for the packed product. An Amazon courier representative will reach your address at the allotted time and pick the product. Amazon is responsible for the shipping and the delivery of your order under this method. To be noted: Amazon Easy Ship is not available all over India; you can check your eligibility on Seller Central.


      This is the most hassle free method as the seller needs to do nothing. Right from storage, packaging, shipping, delivery and returns, everything is managed by Amazon. Even the customer service is handled by Amazon itself.



All the payment for your sales minus the Amazon Seller Fees is deposited straight into your bank account every seven days. This also includes all the Cash on Delivery (COD) orders. All the revenue reports are available on the Seller Central Dashboard.

How to Become Prime Seller on Amazon India?

AMAZON PRIME SELLER REGISTRATION: There is no doubt that a prime product on Amazon is much more preferred over a non-prime product by customers. Prime Products are Amazon fulfilled. A prime product, first of all, keeps you free from the hassle of shipping and delivery as a seller. Secondly, Amazon takes care of all the customer end issues of a prime eligible product. If you want to increase your reach to a totally different level you have to become a prime seller on Amazon in India.  your products need to be prime eligible to become a prime seller on Amazon India.

Amazon offers amazing priorities to its Prime Customers like one-day delivery, free shipping, discounted pricing, early access to lighting deals and many others. Because of all this, more and more people are signing up for Amazon Prime and these members often buy only prime eligible orders. So it is very important for a seller to have prime eligible products on Amazon.

Making your product prime eligible is just a piece of cake. All you have to do is sign up for Fulfilled By Amazon (FBA). There are no charges, you do not have to fill up any form and it is as easy as a single click of the mouse button. While listing your product, just select FBA and when you stock your product in an Amazon Fulfilment Centre, it will automatically become an Amazon Prime product.

You will get a prime badge for the product and against your store name.Once you have done all this, Amazon will take care of everything right from the packaging to the delivery of your product. It is hassle-free and important for a good future as an Amazon Seller.

How to Sell on Amazon India without GST?

GST registration is mandatory to list taxable goods. However if you are selling only categories exempted from GST, then GST registration may not be required and you can sell products on Amazon India without GST

Advertisement of Your Products on Amazon

If you want to get your product discovered by more customers, you can always advertise your product on Amazon. It can be highly effective if you choose the correct keywords for your product. It helps you increase your sales and your reach. You can find out more at https://advertising.amazon.in/

India is a growing market for e-commerce. Every passing day, more and more people are signing up to buy things online. This is the best time to register yourself on Amazon India as a seller if you want to grow.

Hope this article helps you to register as seller on Amazon India for both general and prime categories. 

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